About


Hello! I'm 'Fred Oyetayo, a web and software developer with over 15 years of experience. My journey in the world of web and software development has been an exciting adventure, allowing me to work with a diverse range of technologies and solve complex problems. I believe in simplicity. This quote by Jony Ive captures my entire thought about what I believe technology should be.
"I think there is a profound and enduring beauty in simplicity; in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity."
— Jonathan Ive, As Little Design as Possible
I’m passionate about crafting simple, intuitive experiences for users. I consistently advocate for user-centric design and enjoy exploring innovative ways to harness data to deliver beyond expectations. Beyond development, I have a deep passion for marketing and design. Early in my career, I co-founded a web development and marketing agency, where I had the opportunity to blend creativity with technology delivering impactful digital solutions for a variety of clients. This experience honed my ability to think strategically about how design and marketing intersect to drive business growth.
I've also led digital teams, guiding projects from concept to launch and ensuring that every detail from user experience to brand messaging aligns with the overall vision.
Want to see my work in action? Check out my projects portfolio where I showcase technical projects, code samples, and live demonstrations. Each project includes details about the technology stack, challenges solved, and lessons learned.
Awards, Contributions & Recognitions
- In 2022, I was recognised by the UK Government and Tech Nation as an Exceptional Talent in Digital Technology
- In 2019, I was named to Forbes 30 under 30 Technology list.
- A recipient of the Aso Villa Demo Day Award in 2016. This event was organised by the Nigerian Presidency and had in attendance the Nigerian President, the Nigerian Minister of Science and Technology, and the Nigerian Minister of Industry and Trade. It also had in attendance, Mark Zuckerberg, the co-founder of Facebook.
- Spoken at two TED events.
- Co-Founded Fresible Music, a music-tech platform powering over 1.2 billion streams.
- Featured in publications such as TechCrunch, This Day, AriseTV, Daily Mail, CNN, BBC, The Guardian and Channels TV.